Commoditizing Creativity with Richard Foulkes

When:  Aug 13, 2019 from 11:00 AM to 12:30 PM (PT)
Associated with  Portland, OR Chapter
ILEA Portland is bringing in the brilliant Richard Foulkes, CSEP all the way from the UK! This will be Richard's only appearance in the United States or Canada in all of 2019 and 2020.

Futurists and demographers predict that one of the major workplace trends for business over the next 20 years in the need to think more creatively and to be more creative. This, now more than ever, is important in the events industry. Yet too often this key skill and fundamental component is given away wrapped up in mark-ups and management fees. This approach by definition makes creativity ripe for devaluing and commoditizing and a race to the lowest price.

-- Creativity and thinking is a potential huge revenue generator so why is it so often undervalued?
-- How about if someone steals our ideas, or asks us to do something for free?

Richard will interact with the audience, question if you can commoditize creativity or not and then unpack the event process and suggest several ways to approach and charge for creative services and the risks and benefits therein.

Speaker Bio:
Richard has gained global recognition for his approach to effective marketing communications and event delivery helping clients from a creative perspective, a client service and commercial management perspective, through to detailed event production, logistics and travel planning.

His unique insight getting things done on an international scale in an affordable manner while delivering a strong ROI has helped clients exceed their expectations of their live communication and training experiences.

He applies strategic input and global agency experience enabling his clients to deliver more effectively through smart scoping, smart procurement and smart activation, whilst never forgetting that creativity is the differentiator.

Richard has a reputation for troubleshooting; he is a natural problem solver and an inspirational team builder and leader.

Previously, Richard worked for over 25 years at the world’s largest independent creative agency, The Imagination Group, as a Board Director responsible for special events, and live communication activity

Richard has worked on an international scale and has extensive experience across the United States, Europe Middle East and Asia he sat on the Chicago based Board of Governors of the International Live Events Association (ILEA) from 2012 to 2014. He was President of the UK Chapter in 2010.

In 2012 Richard was appointed Vice Chair of the Business Visitors and Events Partnership (BVEP) a partnership that acts as unifying body to represent the leading trade and professional associations within UK Tourism, Business Visits and Events as well as Government agencies with a vested interest in the tourism, trade and creative event industry.

In 2012 he founded The Paradise Experiment a hub for inspiration, education, assistance and connection building in the event industry.

He consults with a wide range of event and marketing agencies around the world.

He was 2012 Meeting and Incentive Travel Magazine Personality of the Year

ILEA Members attend for FREE (...but you must RSVP)
Non-Members - $45.00 in advance, $55.00 at the door CASH ONLY!
** Special Pricing for MPI Oregon members - $25.00 in advance,  $35.00 at the door CASH ONLY!  
Please note that food & beverage will NOT be provided at this presentation.
For tickets, email...

All ticket purchases are non-refundable for any reason  
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